Some time ago, Estonia went in search of a new national brand and Dutch marketing expert Peter Kentie came up with the new innovative 'Just Estonishing' concept focusing on the word 'est'. The use of the English superlative 'est' highlights all the best things Estonia has to offer. Kentie spent much time researching Estonia and its people to capture the essence of the nation.
To read more about Peter Kentie and his great job in rebranding Estonia, please click here
