Thursday, 30 October 2025

New app encourages Estonians to read poetry each Thursday

A free new Estonian app called Lullu has been launched by the Estonian non-profit organisation Eesti Jutt. The app aims to bring literature, particularly poetry, to a wider audience by sending users one Estonian poem every Thursday morning at 10am. Founder Armin Kõomägi said the project sprang from an effort to connect readers more directly with literature. The phone is the perfect medium for the project as it's easy to access and the poems selected are not too long or heavy in nature. The Lullu app is available for Android and iOS. It can be downloaded for free here.  Today's peom is 'Valik' by Viivi Luik.