Reading e-books on the rise in Europe

In 2025, e-book and audiobook purchases were on the rise across the European Union. Reading habits vary widely from country to country with Ireland having the highest share of residents buying e-books or audiobooks online. In Estonia there is still a strong traditional preference for physical books, despite being a highly advanced digital society. Estonians are among the most avid readers in the world and have an incredibly strong culture of owning, reading, and collecting large numbers of books. A typical Estonian home has 218 books and these personal libraries are often a point of great pride.

Video: Exploring Estonian DNA

Despite centuries of foreign rule and occupation, Estonians never lost their genetic identity. Estonians have a very distinct, well-defined genetic profile that sets them apart from most other European populations. Estonians are considered one of the most genetically ancient populations in Europe, with a high proportion of ancestry tracing back to the original hunter-gatherers who settled the region over 11,000 years ago. 

Ross Allen's New Book: 'Estonian Lessons'

Ross Allen, The British ambassador to Estonia has recently published a book about his time spent living in Estonia. In 'Estonian Lessons: What the World Can Learn from a Brilliant Baltic State', Allen expresses his admiration for Estonia’s achievements in environmental policy, human rights, education, culture and digital innovation. Since taking up his post in 2021, Allen has become a fluent Estonian-speaker and has developed a great fondness for Estonia. In his book Allen explores how Estonia has come to excel in so many fields, and what the rest of the world can learn from it. He offers insights from his diplomatic work, but also shares his embrace of local culture, from song festivals to smoke saunas. Having travelled across Estonia's towns, villages, islands and bogs, his understanding of and enthusiasm for Estonia shine through.

Ross Allen’s term as the British Ambassador to Estonia will end in the summer of 2026. This book is a great way to say thank you and goodbye.

'Estonian Lessons: What the World Can Learn from a Brilliant Baltic State' will be released on 1st August 2026 and is now available for pre-order here.

Estonia voted the best country for Solo Female Travellers

A survey conducted by Talker Research in February 2026 has revealed that Estonia was recognised as one of the safest and best destinations for solo female travellers in the world. Estonia was praised for its low crime rate, strong infrastructure, and high comfort level.  The country surpassed traditional favorites for solo safety. 

Why Estonia is recommended for solo female travellers?

High Safety Standards: Estonia is recognised for having low crime rates, with tourists feeling secure walking alone in cities like Tallinn and Tartu, even after dark.

Accessible Exploration: Estonia has a very high Safety Score of 1.2 in some indices, indicating it is very safe.

Charming and Easy to Navigate: Cities like Tallinn offer a mix of medieval history (UNESCO World Heritage sites) and modern, well-connected infrastructure, making it easy to navigate.

Friendly Locals: Despite appearing distant at first, locals are reported to be kind and helpful, contributing to a welcoming environment.

A look at Estonia's population

As of  1 January 2026, Statistics Estonia reported that 1,360,745 people live in Estonia, marking a decrease of 9,250 persons from the previous year due to more deaths than births and negative net migration. 82.2% of the Estonian population have Estonian citizenship, 5.5% Russian citizenship, 4.6% Ukrainian citizenship and 4.3% unspecified citizenship. Nationally, the share of Estonians is 68.5% (933 000), which is the same size as last year.

Women have outnumbered men in Estonia for several decades, primarily driven by a significant gender gap in life expectancy where women live roughly 11 years longer than men. The average age of an Estonian residents is 42.

22 years ago today Estonia joined the EU

Since joining the European Union in 2004, Estonia has rapidly transformed into a technologically advanced, stable, and prosperous member state. The partnership has provided significant financial and security benefits to Estonia, while the country has contributed expertise in digitalization and a strong voice on foreign policy, particularly concerning Russia. After 50 dark years of Soviet occupation, joining the EU and NATO were Estonia's vital strategic imperatives for securing the country's long-term freedom.

Estonia 6th best in EU for renewable energy

Around a quarter of the EU's energy consumption in 2024 came from renewable sources. Trailblazers Sweden (62.8%), Finland (52.1%) and Denmark (46.4%) used the highest share of renewables. Estonia was not far behind its Nordic neighbours ranking 6th (42.2%). Estonia views renewable energy as a critical component of national security, economic strategy, and environmental sustainability, aiming to cover 100% of its electricity consumption with renewables by 2030.