Friday, 13 December 2013

Estonia's most beloved brand continues to be Kalev

In January, a poll of top brands conducted by TNS Emor revealed that Kalev is by far the most beloved brand in Estonia.

Kalev has been the steadfast leader since 2009, when the first such poll was conducted using similar methods.
Maxima was ranked second and Tere third. Most of the popular brands represent the food production and trade, as well as media and entertainment industries.
The aim of the brand chart is to find out what brands are the most popular in different industries. In the poll, the respondents were asked to choose from a pre-defined list of ca. 150 names and logos up to 5 brands they liked the most (with the choosing happening in progressive stages).
There were 1007 Estonian residents aged 15 to 74 questioned in the poll.