ETV's "Ringvaade" interviewed Marksteen Adamson, the man behind the "Welcome to Estonia" brand, launched a decade ago to introduce Estonia and its identity to the outside world. Adamson explains the aims of the back then costly and rather controversial campaign, and discusses what else could be done to create a positive and effective image of Estonia as "Scandinavia with a twist."
VIDEO: 'Welcome to Estonia' creator suggests new ways to promote Estonia as 'Scandinavia with a twist' | News | ERR
