In 2025, e-book and audiobook purchases were on the rise across the European Union. Reading habits vary widely from country to country with Ireland having the highest share of residents buying e-books or audiobooks online. In Estonia there is still a strong traditional preference for physical books, despite being a highly advanced digital society. Estonians are among the most avid readers in the world and have an incredibly strong culture of owning, reading, and collecting large numbers of books. A typical Estonian home has 218 books and these personal libraries are often a point of great pride.
